Monzo started working with Adjust because of our deep integration with Facebook, which allowed it to measure and attribute every app install and dive deeper into user engagement and activation levels. From the moment Monzo activated the Adjust SDK, all its data was instantly streamed to the Adjust dashboard. Here, they were able to see each campaign, creative, and ad group and the associated group of users that were driven from their marketing activities. Adjust sums up all of the sessions, events and other user activity for each Facebook ad campaign, displaying it either in the dashboard or in CSV reports. Monzo’s team also made use of Adjust’s callbacks for every install of the app. These callbacks send granular Facebook campaign data, allowing the company to sync this additional user meta data for further analysis. Callbacks allow Monzo to do deeper onsite analysis of its user base and make more informed decisions on which campaigns are driving their most activated user.
“Facebook is one of the most important communication channels for us, Adjust’s deep integration made our work fast and easy. We were able to unlock and reach new targeting groups and increase our growth tremendously,” says Tristan Thomas, Head of Marketing at Monzo.
Ultimately, Monzo’s marketing team were able to quickly log into their Adjust dashboard and using cohorts, were able to see which Facebook campaigns resulted in the highest long-term user engagement. Simply put, the company knew which campaigns were delivering results, and the ones that weren’t. This insight has allowed Monzo to optimize its marketing campaigns and spend the budget more effectively.