Case Study

Two ways to stop mobile ad fraud

By combining Purchase Verification with Fraud Prevention, MyTona was able to stop fraud from reaching their campaigns.

You'll learn how MyTona

  1. Increased ROAS by 10%
  2. Went from a 4% fraud rate to less than 1%
  3. Achieved 100% accuracy with in-app purchase validation

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MyTona is a free-to-play mobile game developer and publisher. Established in 2006, MyTona is the creator of hit games, such as Seeker’s Notes: Hidden Mystery and The Secret Society. According to current charts, Seeker’s Notes is the top performing hidden object game, reaching the top 10 grossing games on the iPad in USA, Canada, UK and European countries. Seekers Notes has been downloaded more than 20 million times. MyTona’s studio is made up of a team of 350 members, spread across five offices. The company was founded by Alexey Ushnisky and Afanasey Ushnisky and since it’s beginning, has become one of the most successful game developers in Russia.