Yaqoot is a digital platform that aims to spread happiness through SIM cards by allowing customers to download an app and to send special gifts to loved
ones. Zain Telecom, the parent company of Yaqoot, launched Yaqoot to target a younger audience, in particular digital native users. Yaqoot is a purely digital package and services, which is not available on physical stores – everything is digital. To become a subscriber of Yaqoot, users download an app and order a SIM card via the app. Once users activate the SIM card, they can invite their friends and gift them internet packages for apps.
OMD, the media agency behind Yaqoot’s marketing, combines innovation, creativity, empathy and evidence to make better and faster decisions on behalf of their clients. With more than 13,000 people working in over 100 countries, OMD is the world’s largest media network. Named Adweek’s Global Media Agency of the Year 2019 and 2020, OMD currently holds the top ranking in new business values by the Convergence Report.