QuackQuack is a dating and matchmaking app in India. Since launching in 2010, they have grown to become one of the leading dating platforms in the country, boasting 15 million chats exchanged per month. Meanwhile during the COVID-19 lockdown, they have seen an 80% increase in their number of daily new users. That’s a significant leap— 9 million registered seekers of love, and counting.
Gaining traction in the Indian dating market wasn’t an easy process. With traditional perspectives around dating still prevalent throughout the culturally-rich nation, it took some time to establish trust and credibility with nascent users looking to find their romantic partners. Thanks to big branding campaigns and due diligence to understand the demands of the market in India, companies like QuackQuack, Tinder and Bumble have an established role in dating culture across the country.
With a 10-year milestone under their belt, QuackQuack has a deep understanding of the best ways to communicate with their current and prospective users. They use data to understand what these users are really looking for in order to create the most fulfilling in-app experience. Getting to this stage took a lot of trial and error and it all started with finding the right channels to acquire their target audience.