Case Study

How to automatically detect fraudulent traffic from network partners

Initially, Rovio worked with over 100 networks and completed this grueling selection process manually. However, as an early adopter of Adjust’s Fraud Prevention Suite they were not only able to largely automate this workflow, but also increase the accuracy of network selection based on real-time data insights.

You'll learn how Rovio:

  1. Automatically caught unusual install behavior with Adjust’s Fraud Prevention Suite
  2. Saved valuable time by greatly accelerating traffic selection workflows
  3. Saved money by more effectively sourcing quality traffic

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We never expected the numbers to be that high, because we work with really reputable networks. I wished we’d had this when we were working with over 100 networks and deciding which ones to cut – it would have made that whole process a lot easier.

An Vu, Mobile User Acquisition Lead, Rovio
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Rovio’s mission is to delight the world through the medium of mobile gaming. Since launching Angry Birds in 2009 Rovio has developed a broad portfolio of games and currently ships over 18 titles. In the time since their flagship app hit the market, Rovio has amassed over 3 billion game downloads, 5.7 billion Toons video views, 2 billion YouTube views and 26 million Facebook fans. In the last year alone they have achieved an astounding 480 million game downloads.

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