Case Study

Converting cross-app users with Audience Builder

With extra segmentation, Runtastic was able to target active users in their community on a more granular level.

You'll learn how Runtastic:

  1. Increased overall campaign ROAS by +241%
  2. Efficiently segmented users without cross-departmental help
  3. Reduced their operation time by several days enabling them to launch campaigns within minutes

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Founded in 2009, Runtastic has rapidly grown into an innovative portfolio of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness. With more than 210 million downloads and 110 million registered users, Runtastic’s family of apps consists of a select group of core apps and a larger group of satellite apps, which, together, serve to provide comprehensive tracking, organizational and educational services to users across a broad range of health, nutrition and fitness interests. Whether you are a novice or an athlete, Runtastic makes exercise easy and fun!

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