Adjust’s data-driven philosophy was a perfect match for Taimi’s approach to mobile marketing. Their requirements (seamless raw data access and data accuracy) and Adjust’s smooth migration process (their data import process was finished in one day instead of one week) were things that ultimately drove their decision to go with Adjust.
Adjust’s unlimited and complimentary raw data access allowed them to see exactly where their most engaged users are coming from. Unlimited raw data callbacks are used to feed all relevant data points directly into Taimi’s business intelligence systems, fueling their models and allowing for deep analysis, segmentation, and strategy to be implemented without a hitch.
Adjust’s view-through attribution was another key factor in their switch. With Adjust’s view-through attribution, Taimi can more accurately analyze the results of their video promos and make better- informed budgeting decisions from this data.
Working with Adjust’s Senior Sales Engineer Gleb Ezhov, Taimi imported over one million existing installs onto our platform. Doing this prevented install duplication from happening and allowed Taimi to retain their models that were still using historical data.