Now that Teman Bumil was looking at mid-funnel metrics like retention and session count, their objective was to have a healthy ratio of active users to total installs, and Adjust data was critical to assessing the behavior of it’s users. In an attempt to gather insight in a more detailed manner, Teman Bumil introduced a polling feature to get users feedback about their experience with the app.
The poll proved to be successful, with thousands of users engaging to share their thoughts, feelings and experiences with the app. As more and more users participated in the polls, the team stumbled upon an opportunity to harness this insight internally for product development, but also share this feedback with their partners. They started introducing weekly polls each week. To increase participation rates, they offered giveaways to users who completed a poll. This effort increased participation by 14%. It became clear that participation rate was a crucial element. By experimenting with A/B tests, Teman Bumil introduced new ideas to increase participation. For example, they wanted to test the idea of introducing a topic of interest to the poll so users would know what the poll would entail. Teman Bumil offered users two different types of polling: one including a headlining topic for the poll, and another without. By testing this new feature, Teman Bumil saw a 15% increase in participation from the group that was exposed to the poll topic. As per the conclusion, users are more keen to participate if they know what the topic is.