Case Study

How Viber stopped ad fraud at scale

With marketing activity across the globe, Viber was able to stop performance ad fraud in its tracks.

You'll learn how Viber:

  1. Scaled media spend while maintaining data accuracy
  2. Never wasted their media budget on fraudulent traffic
  3. Created new evaluation criteria for network quality

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I don’t think any advertiser really understands the amount of fraudulent traffic they are dealing with until they activate the Fraud Prevention Suite. I can’t imagine doing any media buying without it now.

Moshi Blum, User Acquistion Lead, Viber
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Viber is a free instant messaging and calling app that allows you to connect with friends and family no matter where you are. Founded by Viber Media in 2010, Viber initially launched its iPhone version in 2010, and released an Android version in 2012. The app now has over 800 million users who can communicate with one another using several different features including Viber’s VoIP video calls, one-on-one messaging and group chats, sticker packs, and much more. In 2014, Viber was acquired by Japanese electronic commerce and Internet company, Rakuten, for $900 million.

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