Vinted started a small-scale test to collect some data on the effectiveness of this new setup, using social campaigns advertising a category-specific message with content available in the app. Using Adjust APIs, Vinted pulled the campaign names and generate the onboarding process within a second of the first app open.
After a few days, the results were astonishing. Even with Vinted’s small-scale tests, conversion from install to buyer jumped by 77% above the campaign average at the time.
Users entered the app, immediately greeted by a message that carried over from their initial touchpoint. By reducing the distance to finding that same set of products again, users could seamlessly continue the purchasing journey.
Adjust's real-time in-app data API is available to any client out-of-the-box in our open SDK, and has been used by many clients to implement smoother flows for social referrals, couponing and complex deep linking.