In-depth app performance across 23 verticals
Retention, Sessions, Time Spent data, split by vertical and country
A spotlight on Travel, Shopping and Banking apps
By Day 7, fundamental shifts in app retention have taken place. News (31%) and Comics (28%) apps have the highest retention rates seven days after install. Each has around 2.2 sessions per day on average, overtaking Casino games and Dating as the highest retaining app verticals.
A look at app growth by vertical shows that Mid-core Games experienced a massive rate of growth in 2018, at 18.52 on our Growth Index score (a new inclusion in this year’s report). This is the highest install base of any app, which can be linked to the rise of Battle Royale and multiplayer online battle arena (MOBA) games. Other top growth app verticals include Ride-hail apps, and Sports Games.
App engagement is at an all-time high, but how do users really spend their time? Adjust’s Global App Trends report lays out a day in the life of applications, charting the percentage of time, per hour, an app is in use.
During a day of typical global app use, Comics, Mid-core Games and Casual Games were the most active apps throughout the week. Depending on app vertical, the time of use fluctuates: Comics owes its popularity to late night readers, while News readers tend to be active at 7 a.m. Gamers are playing at all hours — to find out more, get your copy of the report today.
The Adjust Global App Trends 2019 covers much more than the excerpts here. You can find out country-specific insights, what industry experts have to say about our findings, and a transparent overview of mobile in 2018 — all in one PDF.
For more app industry trends, download the free report by filling the form at the top of the page.