EBOOK
The gaming app insights report: 2025 edition
Unlocking growth opportunities for mobile marketers.
Summary
Play smarter, grow faster
Mobile gaming is entering a new era of innovation and expansion. This report provides the latest industry data and benchmarks, along with expert insights and tips. Scale your app growth in 2025 and future-proof your strategy.
Discover how AI is transforming gaming—from smarter UA and personalization to predictive monetization and adaptive gameplay.
Gain exclusive knowledge on hybrid monetization, cross-platform play, alternative app stores, and influencer marketing.
Stay at the forefront of industry trends with key metrics on installs, sessions, retention, monetization, and cost performance.
Uncover which gaming subverticals are thriving, from hyper casual and strategy to casino and beyond.
Winning strategies for lasting success
“After a period of market volatility, mobile gaming is back on a growth trajectory. Installs are rebounding, making 2025 a moment to maintain momentum while improving retention and user stickiness. Studios that invest in AI-driven personalization and embrace predictive engagement strategies like lifetime value optimization will see stronger, more sustainable growth.”
Tiahn Wetzler
Director, Content & Insights, Adjust
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Fuel your mobile game’s growth with actionable insights
Empowering over 165,000 apps worldwide
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