1. Learn where your users are coming from
On a surface level, attribution links interaction with ads to installation. As such, it’s the definitive touch point for all involved in the app to know where a user has originated from.
2. Find your best performing campaigns
Because of this, attribution helps mobile marketers determine campaign success and helps marketers discover the formula for repeatable performance. It also can be used to compare different campaigns to see which perform best.
3. Optimize everything
This leads into optimization. By getting a better understanding of how users behave when interacting with different ads and campaigns, app developers and mobile marketers can improve almost every aspect of app, such as user experience, creatives and spend.
4. Understand your ROI better
Attribution is the dominant figure in determining app advertising success. Without it, all members of the mobile ad ecosystem (that is, advertisers, partners and app creators) wouldn’t be able to see the costs involved. However, with attribution fully engaged, you can understand where investment makes the most return.