EBOOK
The gaming app insights report: 2026 edition
Unlocking growth opportunities for mobile marketers.
Summary
Retain more players and scale smarter in 2026
Mobile gaming remains one of the strongest performing app verticals, but the strategies behind growth are changing. The gaming app insights report: 2026 edition delivers the latest benchmarks, trends, and expert insights needed to navigate player behavior and grow your app.
Discover why retention is becoming the winning play, as studios focus on high-LTV players, stronger engagement loops, and longer lifecycles.
Explore top 2026 trends, including D2C channels, AI creatives, reward-driven engagement, live operations, and cross-platform strategies.
Stay ahead with data and benchmarks on installs, sessions, retention, and user acquisition across countries, regions, and gaming genres.
Understand which subverticals and spaces are gaining momentum (from hyper casual and puzzle to strategy and casino) and what it means for your growth strategy.
Make the right play, reach the next level
“As mobile gaming matures, growth is becoming less about scale alone and more about precision. Amid rising acquisition costs, studios are increasingly focused on retaining high-value players, optimizing creatives and channels, and building ad-to-experience flows that favor sustained play over fast turnover. Understanding where long-term value comes from, and connecting acquisition, engagement, and monetization data for fast decisions, is now essential.”
Tiahn Wetzler
Director Marketing
Give your growth strategy the data it needs
Empowering over 300,000 apps worldwide
)
)
)
)
