Diwali: A golden window for user acquisition and engagement
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We’ve analyzed top app trends from India’s festive season across shopping, fintech, entertainment, and more. Dive into Adjust and data.ai insights, expert advice, and actionable tips to boost your Diwali mobile marketing strategy.
SUMMARY
Unlock the power of Diwali for your app marketing
To maximize your app marketing success in India during Diwali, you need a well defined, data-driven roadmap. Dive into the festive excitement and discover:
The top trends in shopping, fintech, entertainment, lifestyle, travel, and food & drink apps.
data.ai’s spotlight on top-performing and breakout apps.
App usage patterns before, during, and after Diwali 2022.
Key performance benchmarks, including installs, sessions, session lengths, and retention.
Expertise and advice from industry leaders.
Four strategies to make your Diwali campaign shine.
“Holiday periods like Diwali can represent powerful times to reach and engage consumers on the device they always have with them: their phones. But it's a highly competitive time, and brands need to know the lay of the land in order to benchmark and plan effectively for the Diwali 2023 holiday period.”
Lexi Sydow
Corporate Marketing Director
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© 2023 Adjust GmbH. All rights reserved