We’ve analyzed top app trends from India’s festive season across shopping, fintech, entertainment, and more. Dive into Adjust and data.ai insights, expert advice, and actionable tips to boost your Diwali mobile marketing strategy.
Diwali: A golden window for user acquisition and engagement
“Holiday periods like Diwali can represent powerful times to reach and engage consumers on the device they always have with them: their phones. But it's a highly competitive time, and brands need to know the lay of the land in order to benchmark and plan effectively for the Diwali 2023 holiday period.”