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Mobile app trends spotlight edition: LATAM
To kick off our brand new Mobile app trends spotlight edition series, we’re focusing on the dynamic and fast-growing LATAM market. Get the essential data needed to drive your app’s growth—quick, smart, and actionable.
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SUMMARY
A booming app market
The LATAM region’s app market is on a meteoric rise, but the mobile growth ecosystem has never been more complex. Scale confidently with analysis on:
Country specific data for Argentina, Brazil, Chile, Colombia, and Mexico.
ATT opt-in rates across the region (Brazil has the highest- 41%).
2023 installs and sessions growth figures for gaming, fintech, and e-commerce.
A look at retention rates over the first 30 days post-install across verticals.
Year-over-year session length patterns from 2021 until now.
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Succeed in LATAM with fast, clever growth
“App adoption and mobile growth in the LATAM region is moving rapidly, and developers and advertisers need to maintain pace. By understanding the unique needs and nuances of each market in this space and equipping teams with the tools and technologies that empower fast, data-driven decisions, the potential for success is tremendous.”
Fernando Cabral
Customer Success Manager
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Succeed in LATAM with fast, clever growth
Trusted by over 165,000 apps worldwide
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