REPORT

Mobile app trends 2022

A global benchmark of app performance

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WHAT TO EXPECT

The mobile app industry is bigger than ever

Seize your opportunity. In this report, you’ll gain exclusive insights from our internal data and expert industry analysis covering gaming, fintech, and e-commerce.

  • Obtain the latest analytics of 2,500+ apps

  • Get statistics on install growth, session trends, and user patterns

  • Snag benchmarks for key retention metrics

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Mobile app trends 2022

Glance at what’s inside

Fintech

Payment made up the highest percentage of fintech app installs (57%), followed by banking (34%). Crypto and stock trading are low on installs, but make up for it in sessions.

35%

increase in fintech app installs

57%

of fintech installs were payment apps

MARCH ‘21

the highest ever for fintech in-app revenue

“As a result of the COVID-19 pandemic, there are increased challenges for user acquisition managers as they're faced with a more complex user privacy space than ever before — which the fintech vertical, among many others, is grappling with. But this also presents an outstanding new opportunity for great UA and UX minds to work together, experiment, and create brilliant user journeys.”

Jack Nguyen

Regional Managing Director of SEA, Insider

E-commerce

Mobile e-commerce boosted its presence in markets worldwide thanks to pandemic-related restrictions.

12%

increase in e-commerce app installs

20%

increase in installs year-over-year for November

MAY ‘21

biggest month ever for e-commerce in-app revenue

“The mobile app ecosystem, including the e-commerce vertical, has never been so crowded. The brands who perform the best are those that understand that personalization alone is not quite enough; they now need to individualize engagement at scale and create “delight” during the user journey.”

Marc-Antoine Hager

SEA Regional Vice President, Sales, CleverTap

Gaming

Installs of gaming apps in 2021 were able to hit the heights of pandemic-fueled growth in Q1 2020 — and maintain them.

32%

increase in gaming app installs

52%

of consumer spend on gaming is now mobile

Jan & Dec ‘21

biggest months ever for gaming in-app revenue

“2021 was a huge year of growth for Redemption Games, and the mobile gaming industry overall. The ability to correctly attribute every install to a specific channel with Adjust is a crucial element in ensuring our UA campaigns are successful and that we’re getting the users we need to stay ahead of the curve.”

Michael Witz

CEO, Redemption Games

Get insights into key app trends for 2022

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