REPORT
A global benchmark of app performance
WHAT TO EXPECT
The mobile app industry is bigger than ever
Seize your opportunity. In this report, you’ll gain exclusive insights from our internal data and expert industry analysis covering gaming, fintech, and e-commerce.
Obtain the latest analytics of 2,500+ apps
Get statistics on install growth, session trends, and user patterns
Snag benchmarks for key retention metrics
Payment made up the highest percentage of fintech app installs (57%), followed by banking (34%). Crypto and stock trading are low on installs, but make up for it in sessions.
35%
increase in fintech app installs
57%
of fintech installs were payment apps
MARCH ‘21
the highest ever for fintech in-app revenue
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“As a result of the COVID-19 pandemic, there are increased challenges for user acquisition managers as they're faced with a more complex user privacy space than ever before — which the fintech vertical, among many others, is grappling with. But this also presents an outstanding new opportunity for great UA and UX minds to work together, experiment, and create brilliant user journeys.”
Jack Nguyen
Regional Managing Director of SEA, Insider
Mobile e-commerce boosted its presence in markets worldwide thanks to pandemic-related restrictions.
12%
increase in e-commerce app installs
20%
increase in installs year-over-year for November
MAY ‘21
biggest month ever for e-commerce in-app revenue
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“The mobile app ecosystem, including the e-commerce vertical, has never been so crowded. The brands who perform the best are those that understand that personalization alone is not quite enough; they now need to individualize engagement at scale and create “delight” during the user journey.”
Marc-Antoine Hager
SEA Regional Vice President, Sales, CleverTap
Installs of gaming apps in 2021 were able to hit the heights of pandemic-fueled growth in Q1 2020 — and maintain them.
32%
increase in gaming app installs
52%
of consumer spend on gaming is now mobile
Jan & Dec ‘21
biggest months ever for gaming in-app revenue
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“2021 was a huge year of growth for Redemption Games, and the mobile gaming industry overall. The ability to correctly attribute every install to a specific channel with Adjust is a crucial element in ensuring our UA campaigns are successful and that we’re getting the users we need to stay ahead of the curve.”
Michael Witz
CEO, Redemption Games
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