The Adjust Multi-Touch Guide: Track further than that final click
The pressure is on marketers to connect the dots across the multiple platforms, devices, and channels that define the customer journey long before they finally install your app or make a purchase. There is no silver bullet solution, but there are several models that allow marketers to map the journey and attribute the appropriate channels. Find out how to make the most of your campaign, and take the first step into multi-touch attribution with our guide.
The guide will show you:
What Multi-Touch Attribution really is
Insights to help choose the right Multi-Touch model
The current state of adoption, and the future of Multi-Touch