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Short drama apps report 2026
TV that we watch as a social feed? In just a few years, short drama has transformed into an explosive new streaming format. Get data and insights from this snack-sized entertainment boom.
Summary
The global rise of short drama
Ultra-short, vertically-formatted video series are sweeping the digital entertainment field. Is this the new episodic TV of the smartphone era? Get essential data and strategic insights in the full report, featuring:
Performance benchmarks across global regions
Analysis of installs, sessions, session lengths, and retention rates
Survey results from app marketers on this new TV format
Top apps data from Sensor Tower
Even more rapid growth is expected
"The short drama market is seeing rapid growth in user support, with both the number of operators and the volume of content continuing to surge. Overseas publishers are rolling out content quickly and in large volumes, while domestic publishers are distributing original works and locally produced content; as a result, the scale of promotional activities by each company is also expanding. Judging by current trends, the mobile entertainment short drama market is expected to continue experiencing significant growth in the future."
Hirotaka Ishizawa
Marketing Div. Manager, BUMP
