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Level-up campaign performance and drive growth on iOS with game changing SKAN 4 tips, tricks, and insights from TikTok and Adjust.
SUMMARY
Maximize SKAN 4’s strategic potential
SKAN 4 brings new complexity to the already tricky iOS measurement space. We’re here to help mobile app marketers and developers navigate the changes and level up with confidence. Get expert analysis from Adjust and TikTok on:
SKAN 4’s new features, including coarse conversion values, lockWindow, and sourceID
How to strategically make the switch from SKAN 3 to SKAN 4
Becoming a SKAN 4 campaign optimization expert
Leveraging Adjust and TikTok solutions for maximal iOS success
What’s next with SKAN 5
“SKAN 4 adoption is slowly but surely increasing, and marketers are eager to refine and master their approach to iOS campaign measurement and optimization. By taking a data-backed approach and leveraging best-in-class, next-generation tools, technologies, and partners, you’ll hit your goals with ease—and then exceed them.”
Sandra Johannson
Product Manager SKAN Solutions & Predictions
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