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The Adjust Guide to Mobile Fraud
Mobile fraud poses a serious problem for everyone in the mobile advertising industry, from publishers to measurement partners. Not only does it cause damage to workflows, and drain away revenue, but it also can damage your data, ruining potential strategies before they've even begun. Our guide defines the sources of mobile fraud, showcases why it’s such a problem, and details the ways we can stop fraud for good.
Here's what you'll learn:
The types and methods of fraud which exist in mobile advertising today
How fraud affects your campaigns and dirties your datasets
Why the industry needs to come together to stop ad fraud for good