REPORT
Mobile app trends spotlight edition: Türkiye 2025
Essential data, expert analysis, and strategic insights. Everything you need to scale smarter in Türkiye’s dynamic mobile app market.
Summary
Türkiye's is emerging as a global leader
Türkiye’s app economy is rapidly scaling into a regional and global powerhouse, fueled by a young mobile-first audience, global-ready startups, and surging adoption of AI-driven apps.
Get essential data, actionable insights, and growth opportunities in the full report, including:
App performance benchmarks across gaming, finance, and shopping.
Market drivers behind +142% YoY growth in AI app downloads.
Trends in installs, sessions, session lengths, and retention.
MENAT region and global comparisons to put Türkiye in context.
Ignite app growth in Türkiye
“Türkiye’s app market is now maturing into a globally competitive ecosystem. To succeed, marketers must speed the path to purchase, using mechanisms like deep links and AI-driven personalization. With one of the world’s most engaged audiences, powerful, next-gen measurement is essential to turn every campaign into profitable expansion.”
Başak Zerman
Head of Sales, Middle East, Türkiye and Africa, Adjust
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