REPORT
Mobile app trends spotlight edition: Türkiye 2026
Growth benchmarks, vertical analysis, and expert insights. Everything you need to stay ahead in Türkiye's leading mobile app market.
Summary
Türkiye's app growth is accelerating
Türkiye combines some of the highest mobile penetration in the world with a young population that spends serious time in apps. Local game studios are already capturing a growing share of the global market, and e-commerce and AI-powered apps are close behind. Get essential data and strategic insights in the full report, featuring:
Performance benchmarks across gaming, finance, and e-commerce apps, measured against MENAT and global data.
Analysis of installs, sessions, session lengths, and retention rates.
Category callouts breaking down growth by subvertical, plus a product model breakdown for gaming.
Contributions from apps and brands including Hepsiburada, Rollic Games, Enpara Bank, and Migros One.
A dedicated look at Türkiye's fast-growing AI app market.
Powerful market dynamics requires expert measurement
"With major global investments pouring into Türkiye’s tech scene, the market has proven its value on the world stage. In 2026, capitalizing on this momentum requires extreme precision. By pairing predictive AI analytics with privacy-first measurement, marketers can convert high-value capital into sustainable, long-term ROI."
Başak Zerman
Director of Sales, Adjust
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