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Mobile app trends spotlight edition: Vietnam 2025
Vietnam has evolved into a dynamic and highly competitive mobile app market. Get the latest growth benchmarks and vertical performance data to drive your next strategic move.
Summary
Inside Vietnam’s high-growth, mobile first market
The mobile app market in Vietnam is on a sharp growth trajectory, fueled by near-universal mobile access, robust digital infrastructure, and a new generation of engaged users. Get essential data and strategic insights in the full report, featuring:
Performance benchmarks across gaming, finance, and entertainment.
ATT opt-in rates by gaming genre, plus data on the market penetration of Chinese-owned gaming apps in Vietnam.
Analysis of installs, sessions, session lengths, and retention rates.
Vertical-specific comparisons contextually placing Vietnam within SEA, APAC, INSEA, and global markets.
Power smarter growth in Vietnam’s new mobile era
"Vietnam’s mobile future is being shaped by rapid innovation, enhanced user experiences, and transformative technologies like 5G, AI Technology, and super apps. As the digital landscape evolves, the next wave of success will go to those who can adapt quickly, anticipate emerging trends, and lead with data-driven strategies."
Huy Vu
Senior Growth Lead, Adjust
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