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Together with TikTok, Samsung, Snap Inc., and tvScientific, we explain how to strategically leverage VTA and get the full picture on omnichannel campaign uplift.
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SUMMARY
Get data-driven insights into:
VTA adoption rates by region and app vertical along with our recommended measurement windows.
The benefits of VTA for mobile marketers, including use cases and examples.
Click and impression share on Android and iOS and the impact of impressions over time.
Connected TV as a powerful assisting platform in multi-channel campaigns.
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“Engagement is about more than just clicks or conversions. It's about building a community, fostering conversation, and viewing content that resonates with users in a meaningful way. About 60% of revenue on TikTok is driven through view-through attribution. This allows advertisers to measure the impact of these ads beyond just clicks, and can help them optimize their campaigns for maximum effectiveness."
Chen-Lin Lee
Director - Global Ad-Tech Partnerships
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