Google Ads x Adjust
The web-to-app journey handbook
Your blueprint for converting web users into loyal app customers, powered by Google Ads and Adjust.
SUMMARY
Bridge the gap between web and app
As user journeys grow increasingly multi-platform, seamless movement from mobile web to app is now critical. Get these transitions right with practical strategies, proven frameworks, and real-world success from Google Ads and Adjust.
Reach high-intent users across web and app
Boost engagement, retention, and lifetime value
Maintain attribution despite evolving privacy standards
Optimize every step of your funnel for better results
Capturing the full potential of web-to-app
“Understanding and optimizing web-to-app journeys is essential for marketers aiming to increase app installs, engagement, and retention. By effectively guiding high-intent users from mobile web to app, businesses can increase conversions, build sustained growth, and maximize customer lifetime value.”
Tiahn Wetzler
Director of Marketing, Adjust
