How to get quality users at scale and turn them into high paying customers
As a game publisher and app marketer, your first priority is increasing game revenue. Yet, as you might have learned from your experience, it takes more than a big budget to get quality users at scale consistently. What if you knew the top principles and advanced strategies that work and always prove to deliver, no matter how the mobile industry is changing? Imagine the leverage your user acquisition team will have to meet targets in any environment.
What it takes to do so on Facebook and Instagram
How you can approach game monetization and acquire quality users at the same time
What measurement and attribution must be in place to manage growth well