Customer Lifecycle Management: Best Strategies for E-commerce, Media & Travel
In this webinar, you will learn about the lifecycle stages and strategies of your customers' experiences across three major industry verticals.
We'll discuss specific strategies around these topics and how to measure their effectiveness across different stages from acquisition to onboarding, engagement, retention, and re-engagement. We'll also highlight industry benchmarks for measuring your campaign's performance and growth against your competitors.
You'll learn about:
The complete picture of strategies against specific lifecycle stages, including industry benchmarks to compare to
The retention benchmarks for these verticals, and why it's important to track uninstalls and reinstalls
Average churn rates for these verticals, one day and one week after the install
The potential of retargeted users from a revenue perspective