In this webinar, marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.
Why are reengagement strategies needed?
How should marketers ensure the app is optimized to retain users?
Which KPIs are most important for app retargeting and retention?
Director of Global Mobile Partnerships,
Director of Product,