The Best Mobile Retargeting Strategies for the Future

Adjust and Criteo team up to help you apprehend the true value of user retention and engagement and how to maximize your return on ad spend.

In this webinar, marketers will learn to understand users at every level of the purchase funnel to help increase retention and engagement. It’s imperative for marketers to leverage both user acquisition and retention strategies, so they can continually move users from install to conversion/purchase and maximize their ROAS.

You'll learn

  1. Why are reengagement strategies needed?
  2. How should marketers ensure the app is optimized to retain users?
  3. Which KPIs are most important for app retargeting and retention?
Presented by

Lucy Rogers
Director of Global Mobile Partnerships,
Criteo

Katie Hutcherson
Director of Product,
Adjust

Watch the webinar