CTV: The Evolution from Brand to Performance Channel
The ‘C’ in CTV is allowing TV advertising to shift from branding into a key performance marketing channel. The analytics that marketers are now being offered through both network and measurement partners are going to uncover a much different level of insight and bend their campaigns from brand awareness to brand experience and increasingly also direct response.
Adjust’s Director of CTV and New Channels, Gijsbert Pols, presented on this recent evolution of CTV advertising at the Cynopsis Measurement and Data Conference in New York City. Watch the recording to learn how marketers can take advantage of one of the fastest growing performance marketing channels of 2022 and how advances in technology have made it possible to deliver measurable, actionable results.
You will learn:
How CTV has been able to evolve into a performance channel
What marketers should consider when adding CTV channels to their marketing mix
Best practices in getting started with CTV advertising
Who the “real New Yorker” Gijsbert met was while at the conference
Director of CTV and New Channels Adjust, Adjust