Saving Push: 5 Mobile Onboarding Lessons from SmartNews
Join Adjust and Leanplum to get an in-depth analysis of how SmartNews, the information distribution mobile app with over 25 million users worldwide, optimizes its push notification strategy through metric analysis. Get a better understanding of why machine learning can't solve everything and why push priming may not necessarily be the right choice for your app.
Head of Growth/Marketing US, SmartNews
Product Manager, End user Experiences, Leanplum
Team Lead, Technical Account Management US, Adjust