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Saving Push: 5 Mobile Onboarding Lessons from SmartNews

Gain first-hand insights on how the SmartNews app uses data to optimize their user onboarding and engagement strategy.

Join Adjust and Leanplum to get an in-depth analysis of how SmartNews, the information distribution mobile app with over 25 million users worldwide, optimizes its push notification strategy through metric analysis. Get a better understanding of why machine learning can't solve everything and why push priming may not necessarily be the right choice for your app.

You'll learn:

  • The real business impact of push strategies, both quantitative and qualitative

  • SmartNews strategies to increase and save push notification opt-in

  • The growth tech stack needed for a successful mobile app

Fabien-Pierre Nicolas

Head of Growth/Marketing US,

SmartNews

Nick Pataky

Product Manager, End user Experiences,

Leanplum

Justin Feinman

Team Lead, Technical Account Management US,

Adjust

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