Saving Push: 5 Mobile Onboarding Lessons from SmartNews
Join Adjust and Leanplum to get an in-depth analysis of how SmartNews, the information distribution mobile app with over 25 million users worldwide, optimizes its push notification strategy through metric analysis. Get a better understanding of why machine learning can't solve everything and why push priming may not necessarily be the right choice for your app.
You'll learn:
-
The real business impact of push strategies, both quantitative and qualitative
-
SmartNews strategies to increase and save push notification opt-in
-
The growth tech stack needed for a successful mobile app
Fabien-Pierre Nicolas
Head of Growth/Marketing US, SmartNews
Nick Pataky
Product Manager, End user Experiences, Leanplum
Justin Feinman
Team Lead, Technical Account Management US, Adjust