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Saving Push: 5 Mobile Onboarding Lessons from SmartNews
Gain first-hand insights on how the SmartNews app uses data to optimize their user onboarding and engagement strategy.
Join Adjust and Leanplum to get an in-depth analysis of how SmartNews, the information distribution mobile app with over 25 million users worldwide, optimizes its push notification strategy through metric analysis. Get a better understanding of why machine learning can't solve everything and why push priming may not necessarily be the right choice for your app.
You'll learn:
The real business impact of push strategies, both quantitative and qualitative
SmartNews strategies to increase and save push notification opt-in
The growth tech stack needed for a successful mobile app
Fabien-Pierre Nicolas
Head of Growth/Marketing US,
SmartNews
Nick Pataky
Product Manager, End user Experiences,
Leanplum
Justin Feinman
Team Lead, Technical Account Management US,
Adjust