Top Gaming App Marketing Trends Moving into 2022
Mobile gaming in Asia is at full speed. In fact, gaming accounts for 64% of the total ad spend in the region! To win in this highly competitive space, marketers must stay on top of ever-evolving user behaviors and shifts in the industry.
Join us as we discuss the most effective ways to acquire users, increase engagement, and secure sustained growth into the future.
You will learn:
App usage trends across APAC, including sessions and time spent in-app
Key UA benchmarks and engagement trends across the genre
Top-performing ad formats for acquiring big spenders
Tips and strategies for scaling UA and driving engagement