Powering fintech growth with mobile app marketing

Resources Webinars Powering fintech growth with mobile app ...

The quantum of financial transactions done via mobile phone has increased massively in the last few years, especially post pandemic. Be it banking, payments, adding money to wallets, buying-selling of digital currencies, purchasing insurances, and others, mobile is playing a central role from awareness to post purchase. Fintech and crypto apps are spending sizable budgets on mobile marketing to connect with their customers and create a seamless experience for them.

Join leading industry experts for an insightful discussion on the contribution of mobile app marketing in the fintech space.

You will learn:

  • Consumers spending more time on fintech Apps - higher engagement and transactions

  • Let’s dive into the hot trend of crypto platforms

  • Mapping customer journey on mobile app

  • Setting the right metrics for measurement

  • Importance of the right creatives & content at each touchpoint

  • Ensuring appropriate security for transactions

Ankit Khurana

Head of Brand & Marketing

Rajagopal Menon

Vice President of Marketing

Raghav Singhal

Associate Director - Digital Marketing

Swati Pincha

Head of Growth

Suchit Huria

Sales Manager, India

Anirban Roy Choudhary

Manager Content & Partnership, [Moderator]

View the recording

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