Powering fintech growth with mobile app marketing
The quantum of financial transactions done via mobile phone has increased massively in the last few years, especially post pandemic. Be it banking, payments, adding money to wallets, buying-selling of digital currencies, purchasing insurances, and others, mobile is playing a central role from awareness to post purchase. Fintech and crypto apps are spending sizable budgets on mobile marketing to connect with their customers and create a seamless experience for them.
Join leading industry experts for an insightful discussion on the contribution of mobile app marketing in the fintech space.
You will learn:
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Consumers spending more time on fintech Apps - higher engagement and transactions
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Let’s dive into the hot trend of crypto platforms
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Mapping customer journey on mobile app
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Setting the right metrics for measurement
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Importance of the right creatives & content at each touchpoint
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Ensuring appropriate security for transactions
Ankit Khurana
Head of Brand & Marketing
Rajagopal Menon
Vice President of Marketing
Raghav Singhal
Associate Director - Digital Marketing
Swati Pincha
Head of Growth
Suchit Huria
Sales Manager, India
Anirban Roy Choudhary
Manager Content & Partnership, [Moderator]