How Adjust and TikTok are supporting growth through iOS 14
Privacy changes on iOS 14 are reshaping the mobile ecosystem and how to measure app marketing success. The release of iOS 14.5 ushered in significant changes to the ways apps can track users.
Hear from Adjust and TikTok as we share the actual impact of Apple's ATT framework, vertical-specific use cases, product-level guidance and the Adjust multifaceted approach to empower marketers to continue to use your data with certainty.
What the session will cover:
Overview of iOS 14, IDFA, and impact of ATT framework
ATT framework best practices and SKAdNetwork conversion models
Preparing for changes with TikTok
Product-level guidance and use case sharing
Senior Product Manager
APAC Measurement Product Marketing Lead
Shih Han Wan
Product Marketing Manager, App Ads