Web2.5: How web3 games are going mainstream

Web3 and crypto games have faced skepticism and controversy since their inception, often due to concerns about security, complexity, and the speculative nature of cryptocurrencies. However, a new generation of Web3 games is emerging, successfully bridging the gap between crypto-native enthusiasts and mainstream audiences. These games are leveraging innovative technologies and strategies to make blockchain-based gaming more accessible, engaging, and trustworthy.

In this session, join industry leaders Upptic, Immutable, Eyeball, and Adjust as we explore the playbook that has enabled these games to achieve mainstream success on mobile platforms.

This discussion will provide valuable insights into how marketers navigate the challenges and opportunities in the Web3 gaming space, setting the stage for a new era of gaming that seamlessly integrates blockchain technology with mainstream gaming experiences.