TV Advertising: How to attribute mobile app installs
This webinar is aimed at app marketers & analysts who want to include TV attribution for their TV advertising campaigns. It is a deep-dive on how TV attribution for app installs works, how to interpret the data and how to optimize TV campaigns accordingly.
You'll learn
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Introduction to TV attribution and how it works with Adjust & wywy
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How to interpret the TV attribution results
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How to use the results to optimize the TV campaign for maximum app installs
Christopher Wendels
Marius Misiunas