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TV Advertising: How to attribute mobile app installs
Step-by-step guide for TV advertisers on how to maximize app installs through TV attribution.
This webinar is aimed at app marketers & analysts who want to include TV attribution for their TV advertising campaigns. It is a deep-dive on how TV attribution for app installs works, how to interpret the data and how to optimize TV campaigns accordingly.
You'll learn
Introduction to TV attribution and how it works with Adjust & wywy
How to interpret the TV attribution results
How to use the results to optimize the TV campaign for maximum app installs
Christopher Wendels
Head of Product,
Wywy
Marius Misiunas
Integration Engineer,
Adjust