Blog Adjust joins TikTok For Business Marketi...

Adjust joins TikTok For Business Marketing Partner Program

Tiahn Wetzler, Director, Content & Insights, Adjust, Feb 01, 2021.

Following another banner year for TikTok, we’re excited to announce that Adjust has joined the TikTok For Business Marketing Partner Program. The partnership allows Adjust to help advertisers create, optimize, target and measure their ad campaigns as a mobile measurement partner on the leading destination for short-form mobile video.

Easy integration and campaign optimization

Balancing good user acquisition (UA) with clever retention strategies has never been more crucial. Designed to simplify reporting for advertisers and marketers, the partnership includes an integration for Adjust’s Audience Builder. This enables clients to export first-party data, such as audience groups, directly to TikTok from the Adjust dashboard in real-time. With this data under their belt, marketers are able to run highly personalized retargeting campaigns to boost user engagement and loyalty on the platform. With full visibility over in-app behaviour, ads can be served to the right users at the optimal time — allowing for fundamentally better measurement and UA and retention planning.

To simplify the process of campaign optimization, clients will also now be able to link their TikTok account to view and edit TikTok campaign data directly in the Campaign Automation dashboard - saving time on switching between data sets and views. This gives advertisers the ability to generate cross-app, cross-partner and cross-network reports at their convenience.

Finding and retaining the right users is critical, as many drop off after the first days of installing the app and competition for users’ eyeballs is fierce. That is why it is imperative for mobile advertisers to push the right messaging to the right audience at the right point in the marketing funnel. We are excited to partner with TikTok to give marketers a simpler, more seamless way to segment their desired audiences, automate their campaigns, measure ad spend and grow their apps.

Andrey Kazakov

VP Partnerships, Adjust

TikTok’s Marketing Partner Program

The Marketing Partner Program is part of TikTok For Business, a global platform for marketing solutions designed to provide brands and marketers with the tools needed to be creative storytellers and meaningfully engage with the TikTok community. The TikTok For Business Marketing Partner Program helps connect advertisers with trusted technology providers, including Adjust, that can help them build strategies to find and scale success on TikTok.

To learn more about advertising on TikTok and our suggested strategies for creating engaging ads and improving retention rates, you can read our TikTok ad formats.