Tiahn Wetzler

Senior Manager, Content & Insights, Adjust

Tiahn is Adjust's Senior Manager of Content & Insights and is an app marketing industry expert. Originally from Sydney, Australia, Tiahn worked as a journalist for various publications before moving to Berlin. With eight years of experience in marketing and ad tech, she is now happily leading the content and insights team at Adjust. She's also obsessed with all things SKAN and next-gen measurement.

Nov 21, 2023

Download now! TikTok & Adjust - Mastering SKAN 4: The essentials for iOS success

Together with TikTok, we’ve created the ultimate guide to SKAdNetwork 4, complete with every detail you need to maximize campaign performance and drive growth on iOS.

Nov 13, 2023

Meta & Adjust: Announcing Meta install referrer for enhanced Android measurement

After working closely with Meta, we’ve officially implemented Meta install referrer, a brand new solution to measure Meta Android Campaigns performance.

Nov 08, 2023

Mastering Apple’s Custom Product Pages to level-up your ASA and ASO performance

Get strategic with Apple’s Custom Product Pages to enhance campaign performance, drive up conversion rates, and boost paid and organic results on the App Store.

Oct 20, 2023

Q&A with an expert: Digital Markets Act and Digital Services Act

We sat down with Adjust’s leader of product measurement, Gijsbert Pols, to get answers on the top DMA & DSA questions for mobile marketers operating in the EU.

Oct 02, 2023

The Digital Markets Act and Digital Services Act: Impacts on mobile marketing

Set for enforcement in February and March 2024, we explore the impact of the DMA and DSA on the app and mobile marketing industry, and how you can prepare.

Sep 27, 2023

Just released! The mobile app growth report: Discover your next UA gold mine

Our latest report ranks markets and app verticals all over the globe, creating a user acquisition leaderboard so you can find your next hot-spot for growth.

Sep 21, 2023

Out now! Mobile app trends spotlight edition: LATAM

Get the latest mobile app benchmarks and trends from Latin America (LATAM) in our brand new ‘spotlight’ format, designed to bring you quick, actionable data and insights.

Sep 01, 2023

Adjust x Snapchat: Unlocking insights on SKAN 4’s path to performance

Get all the details from our recent webinar with Snapchat to learn more about our integration and how you can make the most of SKAN 4 for iOS campaign success.

Aug 30, 2023

New integration! Adjust supports Meta’s App Aggregated Event Measurement (AEM)

Learn about Meta’s protocol for measurement of app events from people using iOS 14.5+ devices and how you can leverage our new integration.

Aug 09, 2023

Preparing for iOS 17: Privacy manifests, SDK signatures, and API required reasons

Scheduled for release in September, iOS 17 is bringing a set of new privacy features to the App Store. So, what does it all mean for app developers and marketers?

Jul 18, 2023

Threads hype: Meta launches the fastest growing app in history

Powerful cross promotion, precision timing, and a burst of excitement in the social media app landscape. What’s behind the early success of Threads?

Jul 05, 2023

ATT two years on: Opt-in rates keep climbing

It’s been more than two years since iOS 14.5 was released, so how are ATT opt-in rates looking? Users seem to be warming to the prompt.