Adjust’s latest product, Automate, is live! With its release, we want to dramatically simplify the process of mobile advertising management for today’s marketers.
Mobile has become the new undisputed king of digital, and eMarketer predicts marketers are poised to invest a record-breaking $286 billion in mobile ad spend in 2020. But as the industry grows, the process behind ad management has become increasingly complex — and it relies on a huge amount of manual work.
New research conducted by Adjust found that:
- 81% of marketers surveyed said their company was planning to increase its marketing or advertising automation budget in 2020.
- Marketers handle an average of 19 advertising campaigns across approximately 14 different networks, highlighting the scale and complexity behind current marketing campaigns.
- When asked about the three biggest pain points in their roles, marketers listed merging and acting on disparate sources of data, individually updating bids and budgets, and accurate campaign management.
According to our research, marketers would have to adjust over 250 distinct bids and spend limits, every day. That means even a moderate number of campaigns can become complex to keep updated.
We’ve created Automate to simplify these processes. Designed as a cross-app, cross-partner and cross-network dashboard, marketers will be able to view data across all their apps and campaigns and act on it. With Automate, you can offload manual, routine tasks, leaving you free to focus on being creative and pushing the boundaries of what marketing can achieve. The product also has the potential to be an equalizer in mobile marketing, massively increasing the number of campaigns one person can manage, and allowing smaller teams to compete with larger marketing departments. With automation, the battle will gradually shift from out-spending to out-thinking your competition.
The product is part of our third product suite, Adjust Automate. It follows Measure, which focuses on attribution and analytics, and Protect, which encapsulates our fraud prevention and cybersecurity solutions. Automate will be available as a separate package for clients and integrated into their existing dashboard, along with an Enterprise version that is fully customizable for the most sophisticated of advertisers.
For more information, please reach out to your dedicated sales rep or get in touch with us here to learn more.