Blog Mobile app trends 2023: Japan edition, ...

Mobile app trends 2023: Japan edition, out now!

The Japanese mobile app market is an ever-evolving global powerhouse. With a highly engaged user base and driven by innovation, it's also an incredibly competitive market. To succeed in this arena, mobile marketers need to stay on top of the latest trends, benchmarks, and user needs – especially in 2023, when the economic landscape is becoming more complex.

Adjust and have got you covered! We've teamed up to bring you actionable insights into consumer behavior and user expectations in the Japanese mobile space.

In our Mobile app trends 2023: Japan Edition ebook, you can discover Japan’s top apps, session lengths, retention rates, and more for gaming, e-commerce, fintech, and beyond. Plus, get an in-depth look at the growing role of connected TV (CTV) in app advertising in Japan.

A sneak peek of what’s inside:

  • Social and gaming apps had some of Japan’s highest ATT opt-in rates of 37% and 30%, respectively.
  • In Q1 2023, Japanese app users spent a total of $4.65 billion across all verticals, representing a 13% increase from the previous quarter.
  • Adventure and action games saw a remarkable surge in installs, growing 46% and 23%, respectively, from Q4 2022 to Q1 2023.
  • E-commerce app sessions in Japan were dominated by iOS, which accounted for 69% between 2022 and Q1 2023.
  • Crypto apps boasted an impressive Day 1 retention rate of 28% in Q1 2023.

Ready to master Japan's mobile market? Download your copy of Mobile app trends 2023: Japan edition ebook today!

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