The key to success in Japan
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We've partnered with data.ai to unlock insights on app performance in Japan. Get expert analysis of key app verticals including gaming, e-commerce, and fintech + a bonus deep dive into connected TV.
SUMMARY
Ignite app growth in Japan
The best strategies are data-driven. Leverage actionable insights to scale your business, like:
Japan saw a 9% YoY growth in sessions across all verticals in 2022.
Consumer spending on gaming apps increased by 13% from Q4 2022 to Q1 2023.
Deal discovery apps saw a 24% YoY growth in sessions in 2022.
Japanese fintech users spent an average of 4.58 minutes per session in Q1 2023, a notable increase from the 4.32 minutes spent in 2022.
“The Japanese mobile app market is dynamic and far reaching. With one of the highest adoption rates in the world and continually increasing spend across verticals, the opportunity for mobile marketers and developers is enormous. Now is the time to scale by building a diversified channel mix and leveraging tools that enable insight into aggregated data.”
Naoki Sassa
General Manager, Japan
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© 2023 Adjust GmbH. All rights reserved