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Short-form video and live streaming drive social commerce in APAC and beyond
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Tiahn Wetzler, Director, Content & Insights, Adjust, Jan 26, 2022.
Global consumption patterns have changed drastically over the past two years, as the COVID-19 pandemic has caused shopping behavior to digitize rapidly. With consumers stuck at home, working remotely, and navigating supply chain issues, it’s not surprising that mobile commerce and social commerce have seen such impressive uptake. Mobile commerce sales reached US$3.56 trillion in 2021 (up 22.3% on 2020), and social commerce was one of the biggest growth areas — with 85% of large companies, 84% of medium companies, and 57% of small companies now selling products on social commerce platforms like TikTok, Instagram, and Facebook.
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