App measurement: Why marketing leaders choose Adjust over Kochava
Adjust makes marketing smarter, easier and more secure than other MMPs
Enjoy total data freedom
We give you unlimited data access and don’t put any restrictions on lookback windows or queries.
Automate campaigns
Adjust is the only MMP to provide complete marketing automation to simplify campaign optimization and maximize efficiency
Proactively fight ad fraud
We proactively stop fraud from making its way into your dataset, so you never pay for a fake install.
Don’t let a lack of insights frustrate your marketing efforts. With Kochava, you’ll find it difficult to get the full picture as a result of fragmented analytics and limited data retention.
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Provides more than 160 placeholders - the most in the market - to capture all of data you care about
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Offers simplified tracker creation - with the option of automated tracker creation via Campaign API
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Takes privacy and user data very seriously, Adjust will never sell device IDs for the sake of better targeting
Kochava
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Provides a limit of just 48 data placeholders on their custom callbacks, limiting the information you can gather on your users
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Offers 14-step process to create a single tracker
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In exchange for Free App Analytics, clients grant a first-party data license to its data marketplace, the Kochava Collective
When using Adjust, there's no need to integrate third-parties - even for the most sophisticated automations. Kochava, on the other hand, doesn’t have a mature marketing automation product and requires workarounds.
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Adjust Control Center allows you to actively manage your campaigns from the Adjust dashboard
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Access data aggregation in conjunction with marketing automation for simplified optimization
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Complex marketing operations can still be automated with our powerful and bespoke Adjust Automate Enterprise product
Kochava
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Kochava can’t edit bids or manage campaigns for any of your marketing channels
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Kochava does not provide any data aggregation service, instead analytics are fragmented in separate dashboards
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Complex marketing operations concerning multiple partners and hundreds of campaigns will require another partner for automation
Adjust’s Fraud Prevention Suite proactively stops fraud from ruining your data set. Kochava’s Fraud Console is great at detecting fraud, but doesn’t do much to prevent it. As a result, you'll always need to dedicate resources to negotiating reimbursement with networks.
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Adjust’s proactive fraud filters automates fraud prevention, blocking all major types of fraud at the point of attribution
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Our open-source SDK is protected from hackers by multiple layers of cryptography and the latest in cybersecurity
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Offers a comprehensive anti-bot solution
Kochava
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Kochava’s Fraud Console only reports on fraud and doesn’t actually stop it, leaving you to deal with chargebacks from your networks
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Kochava’s closed-source SDK is protected by basic encryption, making it vulnerable for hackers
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Has no in-app bot detection technology
Frequently asked questions
Nope! We’re here to help, with no hidden fees.
Yes. Adjust follows the strictest European privacy laws. We are fully GDPR and ePrivacy compliant.
It’s easy! Our dedicated support professionals have already assisted hundreds of apps with their migration to Adjust and are on hand to help you, too. This includes importing your historical data, so you won’t be starting with a blank slate.
You’ll be set up to work with over a thousand advertising partners in just a few clicks. Don’t see your preferred partner? We’ll help you bring them on board.
Adjust’s pricing is based on install volume as well as features. For more information, contact us by hitting the button below.
Adjust lets you do more with data. Our software is the best that German engineering has to offer, and we provide more security and flexibility than any other attribution provider. There are never any hidden costs to hold you back, only tools to help you take your marketing further.
ⓘ Any questions or comments? Please let us know
Trusted by globally leading brands
How we protect Your data
We take your privacy seriously
We don't meet global privacy regulations – we exceed them.
Adjust is built with your security in mind. That’s why we operate our own servers, ensuring that your data is always protected from third-party interceptions. Trusted by over 40k apps worldwide, we take pride in being ePrivacyseal certified and in following the strictest data privacy laws in the world.
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All of Adjust’s solutions are offered worldwide
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Built with privacy in mind: fully GDPR and ePrivacyseal compliant
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Owns and operates servers in EU and US, enabling data storage perpetually and safely
Start measuring your marketing activities right away
Migration is easy! Our hands-on integration support will ensure you get up and running in no time.
Our Sales Engineers’ primary function is to provide the smoothest possible onboarding, starting with in-depth demos and workshops.
What’s more, we’re the only provider to migrate all your historical data, so there’s no need to start from scratch.
Support in every timezone
That’s why we provide quick turnaround support, regardless of time zone, in 21 languages across 12 countries.
As thought leaders in the industry, we host regular workshops, conferences and events across the globe - in order to keep our clients informed, up to date, and educated about what’s going on in the mobile app marketing industry, and about what we’re developing to keep furthering our offer.
Interested in a personalized walkthrough?
Click below to reach out, and one of our friendly specialists will be in touch soon - ready to answer any questions you have along the way.
