App measurement: Why marketing leaders choose Adjust over Singular
Adjust makes marketing smarter, easier and more secure than other MMPs
Total data freedom
Adjust provides unlimited data access, so you gain a complete picture of your users and marketing campaigns.
Fight ad fraud proactively
Adjust prevents fraud from reaching your datasets, so you never pay for a fake install.
Automate marketing campaigns
Adjust is the only MMP to provide complete marketing automation to simplify campaign optimization and maximize efficiency.
With Adjust, you have access to all of your raw data in real time - with no restrictions on lookback windows or data queries.
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Track any data point you want, from metadata to SKUs, with more than 160 placeholders - the most in the market
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Adjust has zero limitations on raw data processing; we’ll store your data perpetually for unlimited lookbacks.
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Adjust lets you understand the complete user journey through advanced cohort reporting with Revenue, Retention, LTV and more.
Singular
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Offers a limited amount of placeholders on callbacks to your BI system, which restricts the breadth and depth of insights
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Singular has rate limits on your API pulls, sometimes requiring multiple reports to be pulled and merged for analysis
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User-level cost and ad revenue data is not fully supported
Adjust’s Fraud Prevention Suite stops fraud from ruining your data set, while Singular’s fraud solution only protects against fraud symptoms not the 'disease.'
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Adjust's SDK encryption protects against SDK spoofing for ALL clients at no extra cost
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Sends callbacks on fraudulent activity to both networks and clients, offering the utmost transparency
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Offers a comprehensive anti-bot solution
Singular
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Singular relies on install validation to combat SDK spoofing which has limited coverage
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Has limited fraud reporting capabilities and support for both client and network postbacks
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Has no in-app bot detection technology
Adjust is the first MMP to introduce full marketing automation to maximize efficiency. While Singular lacks a stand-alone automation solution.
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Allows you to actively manage your campaigns from the Adjust dashboard
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Combines data aggregation with automation and creative reporting for a top-down view of your marketing ops
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Automate complex marketing operations with our powerful and bespoke Adjust Automate Enterprise product
Singular
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Singular can’t edit bids or manage campaigns for any of your marketing channels
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Can only provide data aggregation, there are no automation features built into their platform
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Complex marketing operations concerning multiple partners and hundreds of campaigns will require another partner to automate
Frequently asked questions
Nope! We’re here to help, with no hidden fees.
Yes. Adjust follows the strictest European privacy laws. We are fully GDPR and ePrivacy compliant.
It’s easy! Our dedicated support professionals have already assisted hundreds of apps with their migration to Adjust and are on hand to help you, too. This includes importing your historical data, so you won’t be starting with a blank slate.
You’ll be set up to work with over a thousand advertising partners in just a few clicks. Don’t see your preferred partner? We’ll help you bring them on board.
Adjust’s pricing is based on install volume as well as features. For more information, contact us by hitting the button below.
Adjust lets you do more with data. Our software is the best that German engineering has to offer, and we provide more security and flexibility than any other attribution provider. There are never any hidden costs to hold you back, only tools to help you take your marketing further.
ⓘ Any questions or comments? Please let us know
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Start measuring your marketing activities right away
Migration is easy! Our hands-on integration support will ensure you get up and running in no time.
Our Sales Engineers’ primary function is to provide the smoothest possible onboarding, starting with in-depth demos and workshops.
What’s more, we’re the only provider to migrate all your historical data, so there’s no need to start from scratch.
Support in every timezone
Our support teams are dedicated to answering your query. With their deep wealth of experience and knowledge, there’s little they haven’t seen before. And we match support to your business hours, no matter where you’re based.
As thought leaders in the industry, we also host regular workshops and events across the globe - helping our clients stay informed and up to date about what’s going on in the mobile app marketing industry.
Interested in a personalized walkthrough?
Click below to reach out, and one of our friendly specialists will be in touch soon - ready to answer any questions you have along the way.