App measurement: Why marketing leaders choose Adjust over Singular

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With Adjust, you have access to all of your raw data in real time - with no restrictions on lookback windows or data queries.

Adjust
  • Track any data point you want, from metadata to SKUs, with more than 160 placeholders - the most in the market

  • Adjust has zero limitations on raw data processing; we’ll store your data perpetually for unlimited lookbacks.

  • Adjust lets you understand the complete user journey through advanced cohort reporting with Revenue, Retention, LTV and more.

Singular

  • Offers a limited amount of placeholders on callbacks to your BI system, which restricts the breadth and depth of insights

  • Singular has rate limits on your API pulls, sometimes requiring multiple reports to be pulled and merged for analysis

  • User-level cost and ad revenue data is not fully supported

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