Jan 23, 2018

Tencent integration: Adjust connects with Tencent Social Ads

Tencent Social Ads, the advertising arm of Chinese internet giant Tencent, is now Adjust’s latest Attribution Partner.

Through the platform, it’s now possible for clients to target users on Wechat (also known as Weixin), QQ and QZone, and other Tencent platforms. Advertisers claim to reach around 900 million users through Tencent.

The platform generated USD 2.6 billion in advertising revenue for the first nine months of 2017. In 2017, Tencent ad revenues reached over $5.8bn, and are predicted to reach $12.67bn by 2019. On WeChat alone, eMarketer predicts that there will be as many as 494.3 million users in China by the end of this year.

Tencent Social Ads is one of over 1000 networks that integrate directly with Adjust’s mobile attribution service. As part of our special partners programme, Tencent joins LINE, Naver, Google and Facebook as a major ad network partner of Adjust.

For more information, please read our documentation on integrating with Tencent here. If you have anything to ask, or would like to find out more about this latest integration, you can find our contact details here.