You can now customize your attribution settings on a per-app basis
Adjustable Attribution Windows
We’ve just launched Adjustable Attribution Windows, which allow you to customize your attribution windows for clicks, impressions and reattributions on a per-app basis! With this new feature, you’re only a few clicks away from modifying an app’s various attribution windows to best suit your campaign goals, whenever you need to.
If you look in your App Settings, you’ll notice they’re sporting a shiny new tab – Attribution Settings. Opening the Attribution Settings tab will lead you to everything you need to fully customize your attribution schemes. Check out the specifics in our docs.