May 25, 2020

New and improved Instagram deeplinking

We couldn’t be more excited to announce Adjust’s new and improved support for deeplinking from Instagram. This update means a seamless deeplinking experience for users clicking on Instagram ads, as they are sent directly into your app.

What’s changed?

You may recall that previously deeplinks from Instagram took users to a landing page, where they were prompted to click-through into the app. This was an additional step that interrupted the user journey and interfered with campaign branding.

Now, with our deeplinking solution, you can send users directly into the app from Instagram. This not only improves the deeplink experience but removes that additional click from the user. The outcome? A seamless user journey that drives conversions.

Getting set up

Want to try out frictionless Instagram deeplinking for your next campaign? The great news is that you don’t need to change a thing, as our solution is compatible with all Adjust deeplink formats. This ensures ultimate flexibility for our clients, and an improved experience for your users.