Jan 31, 2018

Now live: Track impressions without Device IDs

We’ve updated our dashboard with a small feature that could have a big impact on impression tracking for your campaigns.

From January 31st, 2018, we will now count and display total impressions, even from those without a device identifier, in order to provide a more accurate conversion rate and ad spend data.

In the past, it wasn’t possible to holistically calculate the total cost for CPM campaigns, because not all impressions were being captured. We also didn’t display impressions without identifiers, nor count them, as they would not necessarily be converted, but would potentially be charged for.

The new release mitigates these problems, while providing you with better data. Our attribution logic remains untouched - meaning that we will block these impressions from being attributed.