Automated segmentation that elevates your marketing performance
Make custom audiences in just a few clicks
Manual segmentation is a lot of analytical and data reconciliation work. Audience Builder leverages your Adjust data to automatically group together users that fit your criteria, and saves you precious time and effort so you can realize revenue gains faster.
Audience Builder updates every audience in real time, so you don’t have to add or remove users who no longer fit the audience criteria. With our direct integrations with major partners like Facebook and Snapchat, along with easy dynamic webhook that any ad network can connect to, your targeted campaigns will always reach the users you want and your conversion rate will keep improving.
Before, ad partners would require all kinds of user data in order to run targeted campaigns. Adjust Audience Builder keeps the segmentation within Adjust, only sending ad partners Device IDs or push tokens, which is more than enough to run campaigns on your audience. You’ll never have to share deep user data to build audiences so you can maintain your competitive edge.
Deeper insights that improve your marketing with Audience Builder
The perfect way to run A/B tests
Adjust’s Audience Builder can split audiences into sub-groups,
which makes it very simple to run A/B tests on controlled samples. Compare performance when you switch creative, attribution settings, or even ad partners when targeting the same audience. Take the best learnings and apply it to your entire strategy.
Audience Builder works across your Adjust account, so you can quickly start advertising to all of your users across all of
your apps, which drives uplift for your entire app portfolio and will increase ROI.