Mobile retargeting is a lot easier with Audience Builder
Retargeting users is a proven way to drive growth, but it can be challenging to gather all the necessary data required for partners to carry out retargeting campaigns. What should be a day-long task can take much longer. With Audience Builder, you can define audiences using your Adjust data and act immediately upon them.
"The main benefit we get is showing our ads to users that we know are valuable."
Jeff Gurian, VP Marketing & Ad Monetization, Kongregate
Create the audiences you want for the results you need
With Audience Builder, you’re empowered to build detailed audience segments with your in-house Adjust data, sent instantly to your partners. Your audiences can get as detailed as you’d like: target users based on the day of install, which events they trigger, which device type they have, and much more. Once you’ve created an audience, all you have to do is send your partners a dynamic URL that contains everything they need (and nothing else) to reach out to your users.
Powerful audience segmentation for effective mobile app retargeting
Dynamic Audiences
Your audiences automatically update themselves in real-time. There’s no need to manually update your segments as your user base grows.
Day 1 Retargeting
No waiting around for tech teams to pull together data for remarketing campaigns. Once you set your audience, it’s ready to send to your partners.
Automatic Sync with FB
Audience Builder has a seamless integration with Facebook, allowing you to set lookalikes based on audiences you build with Adjust.
Full Data Security
You don’t need to expose all of your data to drive your retargeting campaigns. Audience Builder will only send advertising IDs or push tokens, which is all your partner needs.
Run targeted push campaigns and refine your in-app retargeting
Audience Builder also allows you to create audiences with push tokens, so your retargeting campaigns reach the right users at the right time. With such precise in-app retargeting, you can create powerful campaigns that draw the user right back into your app.
Runtastic saw a 241% increase in ROAS using Audience Builder and Facebook Lookalikes to push semi-engaged users into conversions.
Extend the user lifecycle by recapturing uninstalled users
Clients who also use our lifecycle tracking tools can plug in uninstalled users as an audience, which will then be sent immediately to partners in order to encourage reinstalls. By doing so, you can raise LTV and extend your app’s user lifecycle.
Advanced re-engagement campaigns that drive growth
Cross Promotion
Create audiences for acquisition campaigns for your other apps, driving uplift across your entire portfolio.
A/B Testing
Use split audiences to test different creatives, messaging, and campaign logic, or test out different partners with the same audience.
Use audiences with any partner
Run retargeting campaigns even with partners that don’t offer retargeting services — Audience Builder sends them everything they need.
Your data stays with you
There’s no need to share every single data point you have to retarget. With other attribution and advertising partners, you’re required to send all of your data, unfiltered. With Audience Builder, you only send advertising IDs or push tokens, preserving privacy and preventing oversharing.
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Take control of your mobile marketing
Learn more about Adjust’s Attribution, Audience Builder, Analytics, Fraud Prevention Suite, and Marketing Automation products to find out how Adjust can help you take full control of your mobile growth.
Enable retargeting and segmentation with just a few clicks
We’re here to answer all of your questions about how you can put your data to work and gain a competitive advantage.